Inspiration

Posted on by Phillip

This happened. I quit my job.

If you’re a regular visitor on this (and because I use Google Analytics, I know some of you are!), you might have noticed I haven’t posted anything for like three months. But I have an excuse. I’ve been insanely busy. Well, I’ve been busy for years. But this time around, it was kind of my own fault. Back in September 2017, I actually quit my job as Head of Data Intelligence in iProspect. Read more →

Posted on by Phillip

Software for the Technical Digital Marketer

This weekend, I bought a new laptop. I went for a sleek Lenovo IdeaPad 710s Plus with a 256 GB SSD harddrive, lots of memory and a dedicated graphics card. But getting a new computer made me realize just how much software I’m actually using. As an ecommerce consultant, the entire software stack of the digital marketer is actually quite comprehensive. I even had a hard time remembering what to install. Read more →

Posted on by Phillip

You know you work with digital and ecommerce when...

… you ask a fellow passenger in the lift to “Please click the number five button” … you once in a while click a banner ad just for fun; and upon seeing the landing page, realizes that no one apparently had thought of that ever happening … you feel the need to optimize the way hotel buffets are ‘layouted’ every time you’re on vacation … you try to segment people on the train in different user buckets by age, gender and clothing style … you’re amazed how fast (and unsecure! Read more →

Posted on by Phillip

Choosing the Best Heatmap Tool for Mouse Tracking

If you’re a regular visitor on this site, you might have noticed that I’ve been running a poll to ask visitors about their preferred heatmapping tool for mouse and click tracking. Now, a heatmap tool is a great companion for Google Analytics. Because, while Google Analytics often tell us where something goes wrong, it doesn’t really tell us the actual problem. This is when a heatmap tool offers some more qualitative data. Read more →

Posted on by Phillip

Chrome Extensions for Google Analytics & Google Tag Manager

Implementation and auditing of Google Analytics and Google Tag Manager is essential when working with web analytics. After all, what good are reporting and analytics if you can’t trust your data? Usually, when setting up GTM and Analytics on a website, you’ll find yourself checking source code for the correct dataLayer or using real-time reports to see if data comes in. But Chrome Extensions for Google Analytics and Tag Manager makes it much easier. Read more →

Posted on by Phillip

Event Tracking for Mouseover/Hover on Element for X Seconds

A client of mine recently asked me to track ‘mouse interaction’ with an iframe that they embed on several pages. By ‘mouse interaction’, the client basically meant that they would like to track whenever users hovered their mouse cursor over the iframe for a certain amount of time. I’ve previously posted that you can track any mouse or keyboard interactions with Google Analytics. As long as they occur within the browser. Read more →

Posted on by Phillip

4 important skills of great web analysts

The data analysts and web analysts of today are not just required to do reporting and relay data in simple charts and tables. True web analysis is about answering business critical questions and come up with intelligent answers. It’s about delivering real value based on insights derived from data. And it has a lot to do with recommending specific actions or to qualify discussions and planning in marketing and sales. Read more →

Posted on by Phillip

R with Google Analytics Edition | Reading List

So lately, I’ve been learning to use R with Google Analytics using R Studio. I’m just a couple of weeks in, but so far it has proven just amazing. By combining R with the Google Analytics Core Reporting API, it’s possible to do analysis, calculations and statistics much faster and deeper than using the Google Analytics interface or even add-ons to import Google Analytics data into Excel. Since R is script based, all analyses are automatically documented - and they’re easily reusable. Read more →

Posted on by Phillip

Track Anything in Google Analytics with Event Listeners

There is one thing I hear a lot when I’m giving talks about Google Analytics: “I didn’t know Google Analytics could track that!”. Put another way, I just as often get a question like “Could you make Google Analytics track [insert anything here]?“. The short answer is always, “Yes, you can track that in Google Analytics”. Basically, you can track anything that goes on inside a browser. If it happens within a browser (a mouse click, a keyboard key click, a mouse movement, scrolling) you can track it. Read more →

Posted on by Phillip

Analytics Reading List | May 2016

This is the first post in a series of Reading List posts. Part of working with web analytics and conversion optimisation is to keep learning. There are a lot of ways to learn; conferences, books, networking and so on. And then there are people you don’t know. I use Twitter, LinkedIn and even Google+ to follow people that do great stuff within Analytics. And very often, I’ll come across interesting posts or articles with great solutions for different analytical problems. Read more →