About Phillip

Hi there! My name is Phillip Studinski and I’m the Head of Data Intelligence at the Copenhagen office of the global performance marketing agency, iProspect.

I live in Copenhagen, Denmark and have worked with web analytics, conversion (rate) optimization and ecommerce since 2006. I spend most of my time inside Google Analytics, Google Tag Manager, Visual Website Optimizer and Sublime Text (for coding!).

This blog is my professional sanctuary. It’s the one place where I pour out my ideas and tips on everything about web analytics, tag management, website optimization and ecommerce.

Why the 42? It’s a reference to Douglas Adams’ The Hitchhiker’s Guide to the Galaxy. Searching for the answer to The Ultimate Question of Life, the Universe and Everything, the protagonist finally finds that the answer is 42. Making no sense of the answer, he realises that he forgot to ask the right question. Which is exactly what web analytics is about: Asking the right questions before looking for answers.

I mostly have a background as an Online Manager, Ecommerce Manager, Head of Online (take your pick) from various Danish and international companies (check out my LinkedIn profile here).

In 2014 I became a consultant to develop my skills together with the amazing people at iProspect and in the Dentsu Aegis Network. So now I work out of the Copenhagen office of iProspect, as well as running my own freelance Analytics service business, Contimist (a word-play on “conversion” and “optimist”).

Get in touch

I love talking about analytics, conversion and online marketing. So if you’re ever around Copenhagen (or specifically, Christianshavn), then drop me a line on Twitter or use this contact form. If you’re based in Denmark, check out my local Google Analytics services.

Phillip