You know you work with digital and ecommerce when…

#1 … you ask a fellow passenger in the lift to “Please click the number five button”

#2 … you once in a while click a banner ad just for fun; and upon seeing the landing page, realizes that no one apparently had thought of that ever happening

#3 … you feel the need to optimize the way hotel buffets are ‘layouted’ every time you’re on vacation

#4 … you try to segment people on the train in different user buckets by age, gender and clothing style

#5 … you’re amazed how fast (and unsecure!) payment is in an actual store where you don’t have to enter card number, expiration datae security code and verify with 3D Secure

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