… you ask a fellow passenger in the lift to “Please click the number five button”
… you once in a while click a banner ad just for fun; and upon seeing the landing page, realizes that no one apparently had thought of that ever happening
… you feel the need to optimize the way hotel buffets are ‘layouted’ every time you’re on vacation
… you try to segment people on the train in different user buckets by age, gender and clothing style
… you’re amazed how fast (and unsecure!) payment is in an actual store where you don’t have to enter card number, expiration datae security code and verify with 3D Secure