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External Link Tracking with Google Analytics - The Right Way

Why is it that such a simple thing as external link tracking in Google Analytics is almost always done wrong? Just today, I even saw a tweet from the official @googleanalytics account promoting a post on external link tracking: How to measure outbound clicks from your site using Google Analytics and Tag Manager https://t.co/U8jLdCIaSv /by @ThomasPetracco #measure pic.twitter.com/AaP8rGsfnI — Google Analytics (@googleanalytics) May 13, 2019 And the post has it wrong. Read more →

Measure Users' Time Since Last Session in Google Analytics

The concept of sessions in Google Analytics is a strange one. Part of that strangeness is that a session times out on its own after exactly 30 minutes of inactivity. By default that is. Or that it expires at midnight. Or when the campaign source changes - even mid visit (which is why you should never use UTM tags on internal links). Often times, the expiration of sessions isn’t that big of a deal. Read more →

Intelligent Tracking Prevention 2.1 and Google Analytics

Apple recently announced version 2.1 of Safari’s Intelligent Tracking Prevention (ITP). ITP is a feature built in to the Safari browser. In short, it protects user privacy by restricting how cookies can be used and for how long they can stay active in the browser. The first iterations of ITP focused intensely on third-party cookies. And rightly so. Third-party cookies are what ad tech companies have used to track individual users across different websites (cross site tracking). Read more →

Use multiple Google Analytics properties for multilingual websites

One of the difficulties of working with a multilingual website is to decide on how to track it. Specifially, if you should use one single Google Analytics property for the entire site, or one property for each part (language) of the website. That’s what I’ll provide some thoughts on in this post. Now, this is a huge topic in itself, so this post focuses on the Google Analytics Account Structure only - not on the actual implementation. Read more →

How to make it as an web analytics freelancer

One full year as a freelance digital consultant just flew by. Yeah, I began the year calling myself an analytics freelancer. But I ended up doing much more than that. I know. I’ve been there. I even saved enough money before quitting my job to go six months unpaid. So far, I’ve been working on so many interesting things. Like data strategy as a whole. Ecommerce strategy. Customer Data Platforms. Read more →

Why Google Analytics is reporting different than your backend

Why is it that Google Analytics is reporting different sales and conversion numbers than your website backend? If you run an ecommerce website or a website with lead forms, you’ve probably noticed that your ecommerce and goal reports show different numbers than your backend. And by backend I mean your systems behind the website. For instance, you might run a WooCommerce og Shopify store (or any other type of webshop). Read more →

This happened. I quit my job.

If you’re a regular visitor on this (and because I use Google Analytics, I know some of you are!), you might have noticed I haven’t posted anything for like three months. But I have an excuse. I’ve been insanely busy. Well, I’ve been busy for years. But this time around, it was kind of my own fault. Back in September 2017, I actually quit my job as Head of Data Intelligence in iProspect. Read more →

Upgrading from WordPress to the Hugo static site generator

I’ve been posting on this site for almost three years. The entire site has been running on WordPress from the beginning. I chose WordPress because it’s really easy and I’m really comfortable with PHP. But as time goes you often realise your actual needs. WordPress is a powerful CMS. For one, there are tonnes of themes (I mostly use the Genesis framework) and plugins. It’s very extensible and the many hooks and filters allow developers to customize the website to a very large degree. Read more →

Automate your Analytics with a Virtual Web Analyst

A few months ago, I was invited to participate in the beta test of a new tool marketed as a┬ávirtual web analyst. Andrew Dempsey reached out to me and introduced me to Needl Analytics. I spent some time with the tool and had it analyze data for some of my clients, and I also spoke to Andrew about my experience with the tool and my suggestions for improvements. While Needl Analytics isn’t perfect, it’s very impressive for a tool in the beta stage. Read more →

Software for the Technical Digital Marketer

This weekend, I bought a new laptop. I went for a sleek Lenovo IdeaPad 710s Plus with a 256 GB SSD harddrive, lots of memory and a dedicated graphics card. But getting a new computer made me realize just how much software I’m actually using. As an ecommerce consultant, the entire software stack of the digital marketer is actually quite comprehensive. I even had a hard time remembering what to install. Read more →

© 2019 Analytical42 / Phillip Studinski