Overcoming the limitations in LinkedIn Website Retargeting
Did you ever feel that the Website Retargeting in the LinkedIn Campaign Manager is just too simple? And have you wished for more advanced targeting options based on your first party data? I, for one, have long wished for targeting options like those in Facebook’s Ads Manager. When it comes to website retargeting, Facebook lets you define audiences based on not only URLs, but also any custom events you might want to use. Read more →