Working with multiple include filters of the same type

. Posted in: Data Quality
Tags: Google Analytics, Reporting

Have you ever tried to setup a filtered view in Analytics for a whole bunch of different URLs? Only to realise that your regex pattern for including those URLs exceeds the 128 character limit? Well, I have. And I’m happy to say that there’s a pretty good workaround. Wait, what’s the problem here? There are several pros and cons for using URL filtered views. For example, sessions not starting on an included URL will be treated as direct traffic. Read more →

Multiple Google Analytics properties for multilingual websites

. Posted in: Data Collection
Tags: Google Analytics, Reporting

One of the difficulties of working with a multilingual website is to decide on how to track it. Specifially, if you should use one single Google Analytics property for the entire site, or one property for each part (language) of the website. That’s what I’ll provide some thoughts on in this post. Now, this is a huge topic in itself, so this post focuses on the Google Analytics Account Structure only - not on the actual implementation. Read more →

Why Google Analytics is reporting different than your backend

. Posted in: Data Analysis
Tags: Google Analytics, Reporting

Why is it that Google Analytics is reporting different sales and conversion numbers than your website backend? If you run an ecommerce website or a website with lead forms, you’ve probably noticed that your ecommerce and goal reports show different numbers than your backend. And by backend I mean your systems behind the website. For instance, you might run a WooCommerce og Shopify store (or any other type of webshop). Whenever you compare your sales numbers and revenue from Google Analytics with the numbers in your CMS, there’s almost always a difference. Read more →