Detecting and Tracking Page Translations with Google Analytics 4

Tags: GA4, Google Tag Manager

I recently had a discussion with a client around adding a Google Translate feature to their website. Something we then wanted to split test to see if conversions could be increased. So before briefing the developers, we wanted to track how often users currently translate our website. What is a page translation Currently, some of the major browsers have built-in tools to translate a page into a given language. Both Safari and Edge automatically detect if a page is in a language other than the users’ default language settings. Read more →