You know you work with digital and ecommerce when…

#1 … you ask a fellow passenger in the lift to “Please click the number five button”

#2 … you once in a while click a banner ad just for fun; and upon seeing the landing page, realizes that no one apparently had thought of that ever happening

#3 … you feel the need to optimize the way hotel buffets are ‘layouted’ every time you’re on vacation

#4 … you try to segment people on the train in different user buckets by age, gender and clothing style

#5 … you’re amazed how fast (and unsecure!) payment is in an actual store where you don’t have to enter card number, expiration datae security code and verify with 3D Secure

Data Analysis

Pageviews and Unique Pageviews in Google Analytics

You’re probably familiar with the All Pages report in Google Analytics. This report tells you basic data about all of your pages. Things such as the number of entrances (landings), exit rate, bounce rate and so on. But the two first metrics – Pageviews and Unique Pageviews – often lead to confusion. Because, what’s the difference between Pageviews and Unique Pageviews?

This is a really short post since the answer is simple. It’s not even a post. I’ve categorized it in WordPress as an “Aside”. Which I think is just a quick note. But back to the difference. Just as there is a difference between Users and Sessions, Pageviews and Unique Pageviews are a world apart.

The Pageviews metric shows the total number of times a specific page is viewed. Even if your users view it multiple times by refreshing the page or by visiting it several times. So this is the total.

On the other hand, the Unique Pageviews metric is always going to be equal to or lower than the Pageviews metric. This metric only counts one per pageview of a given page per session. So even if a user views a page several times within one session, this only counts as one unique pageview.

So, Pageviews are the total – even if a user visits the same page multiple times within one session. Unique Pageviews are the total number sessions in which a page was viewed.