A few months ago, I was invited to participate in the beta test of a new tool marketed as a virtual web analyst. Andrew Dempsey reached out to me and introduced me to Needl Analytics. I spent some time with the tool and had it analyze data for some of my clients, and I also spoke to Andrew about my experience with the tool and my suggestions for improvements. While Needl Analytics isn’t perfect, it’s very impressive for a tool in the beta stage. Read more →
This weekend, I bought a new laptop. I went for a sleek Lenovo IdeaPad 710s Plus with a 256 GB SSD harddrive, lots of memory and a dedicated graphics card. But getting a new computer made me realize just how much software I’m actually using. As an ecommerce consultant, the entire software stack of the digital marketer is actually quite comprehensive. I even had a hard time remembering what to install. Read more →
Implementation and auditing of Google Analytics and Google Tag Manager is essential when working with web analytics. After all, what good are reporting and analytics if you can’t trust your data? Usually, when setting up GTM and Analytics on a website, you’ll find yourself checking source code for the correct dataLayer or using real-time reports to see if data comes in. But Chrome Extensions for Google Analytics and Tag Manager makes it much easier. Read more →