Reading List

Posted on by Phillip

Software for the Technical Digital Marketer

This weekend, I bought a new laptop. I went for a sleek Lenovo IdeaPad 710s Plus with a 256 GB SSD harddrive, lots of memory and a dedicated graphics card. But getting a new computer made me realize just how much software I’m actually using. As an ecommerce consultant, the entire software stack of the digital marketer is actually quite comprehensive. I even had a hard time remembering what to install. Read more →

Posted on by Phillip

Chrome Extensions for Google Analytics & Google Tag Manager

Implementation and auditing of Google Analytics and Google Tag Manager is essential when working with web analytics. After all, what good are reporting and analytics if you can’t trust your data? Usually, when setting up GTM and Analytics on a website, you’ll find yourself checking source code for the correct dataLayer or using real-time reports to see if data comes in. But Chrome Extensions for Google Analytics and Tag Manager makesĀ it much easier. Read more →

Posted on by Phillip

R with Google Analytics Edition | Reading List

So lately, I’ve been learning to use R with Google Analytics using R Studio. I’m just a couple of weeks in, but so far it has proven just amazing. By combining R with the Google Analytics Core Reporting API, it’s possible to do analysis, calculations and statistics much faster and deeper than using the Google Analytics interface or even add-ons to import Google Analytics data into Excel. Since R is script based, all analyses are automatically documented - and they’re easily reusable. Read more →

Posted on by Phillip

Analytics Reading List | May 2016

This is the first post in a series of Reading List posts. Part of working with web analytics and conversion optimisation is to keep learning. There are a lot of ways to learn; conferences, books, networking and so on. And then there are people you don’t know. I use Twitter, LinkedIn and even Google+ to follow people that do great stuff within Analytics. And very often, I’ll come across interesting posts or articles with great solutions for different analytical problems. Read more →