R

So lately, I’ve been learning to use R with Google Analytics using R Studio. I’m just a couple of weeks in, but so far it has proven just amazing. By combining R with the Google Analytics Core Reporting API, it’s possible to do analysis, calculations and statistics much faster and deeper than using the Google Analytics interface or even add-ons to import Google Analytics data into Excel. Since R is script based, all analyses are automatically documented - and they’re easily reusable. Read more →