Data Visualisation


Choosing the Best Heatmap Tool for Mouse Tracking

If you’re a regular visitor on this site, you might have noticed that I’ve been running a poll to ask visitors about their preferred heatmapping tool for mouse and click tracking. Now, a heatmap tool is a great companion for Google Analytics. Because, while Google Analytics often tell us where something goes wrong, it doesn’t really tell us the actual problem. This is when a heatmap tool offers some more qualitative data. Read more →

Visualise Google Analytics Revenue by Month and Day with Excel

I am constantly surprised annoyed about how short sighted many sales and marketing people are thinking about ecommerce and online performance. In many organisations, it’s not that big a surprise. People in sales and marketing are very often measured by short term goals. So they are naturally using their weekly or monthly sales reports. But once in a while, it can be a real eye-opener to take a step back and look at the bigger picture. Read more →

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