Custom Reports

Track Browser Viewport in Google Analytics With GTM

. Posted in: Data Collection
Tags: Custom Reports, Google Analytics, Google Tag Manager

I often setup accurate browser viewport tracking in Google Analytics. Actually, I more or less stopped using the native Screen Resolution dimension in Google Analytics years ago, and I think it has become even less useful after it became possible to view the device category (mobile, tablet or desktop) of a user. The main reason is that the dimension really does not provide a good actionable insight when deciding how to layout and design a web page, and what I would really like to know is to see the user’s actual viewport; i. Read more →