Data Analysis

Pageviews and Unique Pageviews in Google Analytics

You’re probably familiar with the All Pages report in Google Analytics. This report tells you basic data about all of your pages. Things such as the number of entrances (landings), exit rate, bounce rate and so on. But the two first metrics – Pageviews and Unique Pageviews – often lead to confusion. Because, what’s the difference between Pageviews and Unique Pageviews?

This is a really short post since the answer is simple. It’s not even a post. I’ve categorized it in WordPress as an “Aside”. Which I think is just a quick note. But back to the difference. I get the question often enough, so here goes.

The Pageviews metric shows the total number of times a specific page is viewed. Even if your users view it multiple times by refreshing the page or by visiting it several times. So this is the total.

On the other hand, the Unique Pageviews metric is always going to be equal to or lower than the Pageviews metric. This metric only counts one per pageview of a given page per session. So even if a user views a page several times within one session, this only counts as one unique pageview.

So, Pageviews are the total – even if a user visits the same page multiple times within one session. Unique Pageviews are the total number sessions in which a page was viewed.

Data Collection

Detect and track iPhone models in Google Analytics

Ever since the iPhone 4 came out, I’ve been a bit annoyed with the way mobile (Apple) devices are tracked in Google Analytics. While we get plenty of device information for other brands, Apple has (perhaps unintentionally) made it difficult to detect and track iPhone models. To make a long story short, Apple devices usually only identify themselves as iOS devices without any specific model information. Basically, iPhones introduce themselves to Google Analytics by saying “Hi, I’m an iPhone” instead of “Hello, I’m an iPhone 5”. Which is what we’re going to change with this post. Continue reading

Inspiration

Chrome Extensions for Google Analytics & Google Tag Manager

Implementation and auditing of Google Analytics and Google Tag Manager is essential when working with web analytics. After all, what good are reporting and analytics if you can’t trust your data? Usually, when setting up GTM and Analytics on a website, you’ll find yourself checking source code for the correct dataLayer or using real-time reports to see if data comes in. But Chrome Extensions for Google Analytics and Tag Manager makes it much easier.

The thing is, the whole implementation and debugging part is a cumbersome process. So is it possible to optimize that process? Well, yes – say hello to Chrome Extensions. Chrome Extensions are small plugins for the Google Chrome browser. And some of them are specifically for debugging the setup of Google Tag Manager and Google Analytics. So in this post, I’ll introduce you to my list of the most essential and, IMHO, the best extensions for Google Analytics and Google Tag Manager. Continue reading

Data Analysis

What are Users and Sessions in Google Analytics?

I do Google Analytics training sessions very often, and often for non-analysts. One of the questions that pop up most often is something that might seem basic for full time web analysts. Namely, just what are Users and Sessions? And what is the difference between Users and Sessions in Google Analytics? What do those metrics mean and how do Google Analytics track and count Users and Sessions?

Many people think Users are the same thing as people. Which – at its core – is wrong. Sessions are more easily understood. But the relationship between the two seems to be difficult to grasp for many. People who’ve been working with ecommerce for years also wonders whatever happened to good old metrics such as Unique Visitors and Visits. Not that they understand those two metrics any better.

So, in this post, I want to share the explanation I usually give in my training sessions and workshops. If you’re an analyst or consultant yourself, I hope this will make it easier for you to explain the whole Users vs. Sessions thingy to your colleagues. And if you work in Sales or Marketing and don’t consider yourself a Google Analytics expert, then I hope you’ll learn the definitions and differences here. Continue reading

Data Collection

How to use the (UTM) Campaign URL Builder

The Campaign URL Builder for Google Analytics is a free tool. It lets you build URLs by appending certain parameters to your existing landing page URLs. In turn, this lets you track inbound traffic from marketing campaigns in Google Analytics on a detailed level. Ultimately, you’re better equipped to analyse the performance of campaigns. And you’re able to do so on a per marketing channel basis.

Let’s say you’re running a Winter 2016 Sale. You promote it on Facebook and in your email newsletter. By using the Campaign URL Builder, you’re able to track visits, behavior and conversions related to that campaign. And you’re able to examine it on marketing channel as well and see how the campaign is performing on Facebook vs. the newsletter. Continue reading