Inspiration

Choosing the Best Heatmap Tool for Mouse Tracking

If you’re a regular visitor on this site, you might have noticed that I’ve been running a poll to ask visitors about their preferred heatmapping tool for mouse and click tracking. Now, a heatmap tool is a great companion for Google Analytics. Because, while Google Analytics often tell us where something goes wrong, it doesn’t really tell us the actual problem.

This is when a heatmap tool offers some more qualitative data. If analyzed thoroughly, you’re able to determine if you have problems with your site. Those problems often relate to page layout. Maybe you’re using distracting images, too much text or call to actions without proper visibility.

There is a tonne of different heatmap tools on the market. Some of them are dedicated solutions; they simply do heatmaps of mouse movements and clicks and taps and nothing else. And other tools come with a bundle of different analysis features such as form tracking, polls and even survey modules. So which should you choose? Well, instead of doing a full comparison and loads of free trials, just checkout the rest of this post. Continue reading

Data Analysis

Visualise Google Analytics Revenue by Month and Day with Excel

I am constantly surprised annoyed about how short sighted many sales and marketing people are thinking about ecommerce and online performance. In many organisations, it’s not that big a surprise. People in sales and marketing are very often measured by short term goals. So they are naturally using their weekly or monthly sales reports.

But once in a while, it can be a real eye-opener to take a step back and look at the bigger picture. One way to do that is simply to take a look at your daily revenue over a whole year. It sounds almost stupid, but you can actually learn a lot about Continue reading