The Campaign URL Builder for Google Analytics is a free tool. It lets you build URLs by appending certain parameters to your existing landing page URLs. In turn, this lets you track inbound traffic from marketing campaigns in Google Analytics on a detailed level. Ultimately, you’re better equipped to analyse the performance of campaigns. And you’re able to do so on a per marketing channel basis.
Let’s say you’re running a Winter 2016 Sale. You promote it on Facebook and in your email newsletter. By using the Campaign URL Builder, you’re able to track visits, behavior and conversions related to that campaign. And you’re able to examine it on marketing channel as well and see how the campaign is performing on Facebook vs. the newsletter. Continue reading