Data Collection

Use Screaming Frog to check for Google Analytics

If you see self referrals appearing in your Acquisition reports in Google Analytics, or if you are performing a Google Analytics implementation audit, one of the first steps is to make sure that the Google Analytics Tracking Code (GATC) is present on all pages - Screaming Frog will help you do that fast and easy. In this post, I’ll show you a step-by-step guide for checking your website for pages that don’t have the GATC installed or don’t have the Google Tag Manager snippet present. Read more →

Event tracking example for Google Analytics with autotrack

This post provides a complete event tracking example so you’ll be able to set up and configure it on your own. I’ll be using the autotrack feature, which is a plugin developed by Google Analytics released early in 2016. This plugin allows website owners to easily set up event tracking - even if your knowledge of HTML and javascript is limited. When to use event tracking First, it’s important to know when you should use event tracking. Read more →

How to check if Google Analytics is loaded

When you are setting up Google Analytics on your website, you’ll want to verify that it’s actually working and that data is being collected and processed. So even before you begin to configure events, ecommerce tracking etc., it’s crucial that you can trust your data collection. This involves checking if Google Analytics is being loaded at all and if your customisations such as event tracking is working as intended. In this post, I’ll provide some tips and tricks that can help you in the initial setup phase on your Google Analytics implementation. Read more →

Track Browser Viewport in Google Analytics With GTM

I often setup accurate browser viewport tracking in Google Analytics. Actually, I more or less stopped using the native Screen Resolution dimension in Google Analytics years ago, and I think it has become even less useful after it became possible to view the device category (mobile, tablet or desktop) of a user. The main reason is that the dimension really does not provide a good actionable insight when deciding how to layout and design a web page, and what I would really like to know is to see the user’s actual viewport; i. Read more →

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